TUN DR SITI HASMAH AWARD GALA DINNER 2019
14 December 2019 | Mandarin Oriental Kuala Lumpur
In honor of Tun Dr Siti Hasmah, who is passionate in championing causes such as maternal health, family planning, drug abuse control, and mental health, we hope that corporations and individuals will emulate her charitable way and lend support to the Gala Dinner.
The Tun Dr Siti Hasmah Award Gala Dinner is set to be held on December 14, 2019 at Mandarin Oriental Kuala Lumpur (MOKUL). MAF aims to raise funds through corporate sponsorship, table sales, and auction of exclusive items. All donations and contributions made to MAF will be entitled to tax exemption receipt.
THE TUN DR SITI HASMAH AWARD 2019
The Tun Dr Siti Hasmah Award recognises outstanding contributions by organisations and individuals towards meeting the goal of ending the AIDS epidemic as a public health concern in Malaysia.
Established in 1996 by the MAF and presented as one of the highlights of the Red Ribbon Gala, it is a ‘thank you’ note to these organisations and individuals for their exemplary courage, commitment and dedication to creating sustainable impact on communities most affected by HIV/AIDS.
MAF places great importance in highlighting excellence in efforts to respond effectively to HIV/AIDS with the hope of encouraging more organisations and individuals to be more proactive, innovative and committed to the cause.
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Tun Dr Siti Hasmah
Tun Dr. Siti Hasmah binti Haji Mohamad Ali is the wife of the current Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad. As wife of the Prime Minister, she campaigned tirelessly for women’s health, family planning, drug abuse control and adult literacy. The Tun Dr Siti Hasmah Award was named in her honour to recognise outstanding contributions by civil society to the HIV/AIDS cause.
THE GALA HIGHLIGHT
PRESENTATION OF THE TUN DR SITI HASMAH AWARD 2019
The Tun Dr Siti Hasmah Award recognises outstanding contributions by organisations and individuals towards meeting the goal of ending the AIDS epidemic as a public health concern in Malaysia.
Established in 1996 by the MAF and presented as one of the highlights of the Red Ribbon Gala, it is a ‘thank you’ note to these organisations and individuals for their exemplary courage, commitment and dedication to creating sustainable impact on communities most affected by HIV/AIDS.
MAF places great importance in highlighting excellence in efforts to respond effectively to HIV/AIDS with the hope of encouraging more organisations and individuals to be more proactive, innovative and committed to the cause.
MESMERIZING LIVE ENTERTAINMENT
Her voice is soulful and sultry.She is unlike any other.Indonesia’s leading chanteuse,Kris Dayanti, will be entertaining the guests at the Gala. She is set to captivate the audience with her hit songs. Kris Dayanti’s performance will be accompanied by a live musical ensemble.
PUBLICITY
The Tun Dr Siti Hasmah Award Gala Dinner 2019 is expected to register strong media interest as the event is positioned to be one of the most sought-after Gala Dinners to be held this year.
MAF will develop a comprehensive media and publicity work plan to garner attention for the Gala and highlight the cause that it supports. A press conference will be held leading up to the Gala. The PC will help to explain our fundraising target and introduce the various elements of the Gala such as entertainment, hospitality and VVIP guest lists. It will also provide us with the opportunity to acknowledge all major sponsors for their contribution to the Gala.
MAF has collaborated with Astro Awani, The Star, Malay Mail, and Malaysia Tatler in the past and our PR value has amounted up to RM3 million. We are thrilled to make partnerships, both new and old, to ensure the success of this event.
Prestige and Philanthrophy
The Malaysian AIDS Foundation has a long history of hosting the Red Ribbon Gala, which combines prestige and philanthropy on a memorable night.
Well–known as the event that attracts who’s who in Malaysian elite society, the Red Ribbon Gala is unforgettable due to its first – class entertainment, exclusive fashion, and unparalleled dining experience.
The inaugural Red Ribbon Gala in 1996 featured the first ever Donna Karan trunk fashion show in South East Asia. This is followed by the unveiling of the Chanel Fall/Winter Collection in 2000, a performance by the world-renowned Vienna Choir Boys in 2002, a special runway show by Malaysian-born international designer Bernard Chandran in 2006, the Elie Saab Autumn/Winter 2008-2009 Haute Couture Collection in 2008, and live performance by British superstar Leona Lewis in 2012. After a six – year hiatus, the Gala returned last year in 2018, renamed as Tun Dr Siti Hasmah Award Gala Dinner.
The primary aim of the Gala is to raise funds to enable Malaysian AIDS Council (MAC) and its 46 Partner Organisations to respond effectively to the HIV crisis and be able to provide treatment, care, and support programmes. The Gala is an avenue for corporate entities and private individuals to give their support for this noble cause.
HOW YOUR CONTRIBUTION WILL HELP US
Funds raised through the Tun Dr Siti Hasmah Award Gala Dinner will be used to sustain the following programmes:
MOTIVATE PEOPLE LIVING WITH HIV TO GENERATE SUSTAINABLE INCOME
MAF encourages shelter homes under its support to embark on income-generating activities by providing small grants to Partner Organisations to scale up their projects. One of the projects currently funded by MAF is chilly processing by CAKNA, a halfway home for former injecting drug users (IDU) living with HIV. Besides driving additional source of income for the shelter home, this sustainability practice also serves as an important skill-building process for the residents to prepare them for their future life outside the shelter and facilitates their return to society.
PROTECT THE LIVES OF CHILDREN LIVING WITH HIV
Programme such as the Paediatric AIDS Fund (PAF) helps poor Malaysian children infected and affected by HIV/AIDS so that they are not deprived of a normal childhood. The scheme is devoted to meet the day-to-day needs of these children (from newborn until 12 years old) in the hope that their living standards do not decline dramatically despite the presence of AIDS in their households.
PREVENTION AND EDUCATION
Grants are given to MAF’s sister organisation, the Malaysian AIDS Council (MAC) and its 46 Partner Organisations so that necessary prevention and educational activities can be conducted. These programmes include outreach work, workshop and forum which are primarily focused on key populations. Funds are also used to support and encourage the efforts of local media to educate the general public with accurate information about HIV and AIDS, and to reject AIDS – related stigma and discrimination.
ENDING DISCRIMINATION AGAINST PEOPLE LIVING WITH HIV AT WORKPLACE
Our funds are channeled to support advocacy works that promotes the creation of enabling environment for employees and professionals living with HIV to thrive and succeed at the workplace. Working towards meeting this goal, MAF has initiated a set of policies and guidelines to normalize HIV/AIDS at the workplace through the formation of the Malaysian Business Consortium for HIV/ AIDS (MBCH).
EMPOWER PEOPLE LIVING WITH HIV AND HELP THEM TO BUILD BETTER LIVES
People living with HIV are particularly vulnerable to poverty and trapped in a socially disadvantageous situation. AIDSrelated stigma and discrimination greatly affect their ability to earn a decent living. Some are denied access to fundamental rights, including education opportunities, while others are forced to leave their jobs.
While we at MAF are committed to push for permanent changes in policy and practices that can result in positive impact on the lives of People Living with HIV, we alsoactively encourage them to take up solid action to improve their life skills and provide opportunities for them to start small businesses.
MAF recently introduced the MyLady Assistance Scheme in aid of women and single mothers living with or affected by HIV. We use proceeds from our fundraising efforts to set up a small grant for Women Living with HIV to start up smallscale enterprises and develop their vocational skills. This will empower them to gain their self-confidence, financial independence and make a positive contribution to society.
PROVIDE SHELTER CARE FOR PEOPLE LIVING WITH HIV
People living with HIV (PLHIV) face insurmountable challenges from stigma and discrimination. They are rejected by their family members and surrounding community. The situation is worse for women and children as they have no source of income.
Our shelter home is the place where they seek refuge as we provide them with a residential setting conducive for emotional and physical well-being. Services provided include basic nursing care, palliative care, medical referrals and bereavement counselling, psychosocial as well as spiritual support service. Our clients include women and children living with HIV.
Shelter home for children – from newborn to adolescents – is the place where they grow up. Basically, their entire childhood is spent at the shelter and they know of no other life. They are cared for by dedicated caregivers and we provide them with support group sessions, educational activities, vocational skills, talks on HIV/AIDS awareness as well as in-house counselling for emotional and psychological support.
IMPROVE ACCESS TO TREATMENT FOR PEOPLE LIVING WITH HIV
Access to treatment has been identified as one of the major gaps in HIV response in Malaysia, where only 5 out of 10 PLHIV are receiving treatment. Besides working with the Malaysian government to bridge the gap in access to treatment, MAF also continues to expand partnership with new players in AIDS response to bring in as much resources as possible from the corporate sector to ensure that more people benefit from treatment.
PAL SchemeThe Malaysian government provides free ARV medication for PLHIV, but only up to first-line treatment level. Patients who require second or third-line medication (due to advancing disease progression) are currently not supported by the government. The situation is especially dire for patients from poor household income who would default on their treatment simply because they can’t afford to buy the medication that runs into thousands of ringgit per prescription.
To ensure that they continue to have access to treatment,the Malaysian AIDS Foundation launched the PAL Scheme,formerly known as the Medicine Assistance Scheme, in 1998. The scheme offers second-line treatment which provides underprivileged Malaysians living with HIV the opportunity to undergo Highly Active Antiretroviral Therapy (HAART) with the objective of helping them to prolong and improve their quality of life.
It is a very costly endeavour for MAF and requires major support from donors. We channel donations made by our corporate partners and international collaborators which are instrumental in maintaining the sustainability of the PAL Scheme.
SPONSORSHIP OPPORTUNITIES
The organisation of Tun Dr Siti Hasmah Award Gala will not be possible without sponsorship and generous support of concerned individuals and corporate citizens. The Malaysian AIDS Foundation would like to take this opportunity to invite you to adopt one of the following sponsorship packages:
PRESENTING SPONSOR
RM 500,000
- Tax exemption receipt worth RM500,000 from Malaysian AIDS Foundation.
- 2-page spread advertisement in the gala programme book.
- Brand/Logo Mention on Foyer Backdrop and inside the Ballroom.
- Pre and Post Gala Publicity in Print and Digital Platforms.
- 2-minute video message playback by Company CEO.
- 2 seats at the VIP Table.
- Meet and Greet with VVIP.
- Credit listing in Press Release.
- Complimentary 2 Diamond & 2 Platinum Tables worth RM160,000 in total.
SIGNATURE SPONSOR
RM 200,000
- Tax exemption receipt worth RM200,000 from Malaysian AIDS Foundation.
- 2-page spread advertisement in the gala programme book.
- Brand/Logo Mention on Foyer Backdrop and inside the Ballroom.
- Pre and Post Gala Publicity in Print and Digital Platforms.
- 1-minute video message playback by Company CEO.
- Meet and Greet with VVIP.
- Credit listing in Press Release.
- Complimentary 1 Diamond & 1 Platinum Tables worth RM80,000 in total.
TABLE CATEGORIES AND ENTITLEMENTS
You may also support us by purchasing one or more Table(s) for 10 at the Gala from the following categories:
DIAMOND
RM 50,000
- Tax exemption receipt
- Credit listing in Programme Book
- Logo at the Sponsor’s Appreciation Board
- Logo will be Screened in Ballroom
- Credit mention in Press Release
PLATINUM
RM 30,000
- Tax exemption receipt
- Credit listing in Programme Book
- Logo at the Sponsor’s Appreciation Board
- Logo will be Screened in Ballroom
GOLD
RM 20,000
- Tax exemption receipt
- Credit listing in Programme Book
Contact Person
- IZA SURAIYA
Contact Person
- PRAVIN POOBALAN
MALAYSIAN AIDS FOUNDATION
The Malaysian AIDS Foundation (MAF) was formed in 1993 to raise and administer funds to support the activities and programmes of Malaysian AIDS Council (MAC) and its Partner Organisations. It was formally incorporated under the Trustees (Incorporation) Act 1952 on May 13, 2003. These programmes include financial assistance schemes for children and adolescents infected and/or affected by HIV and the medicine assistance scheme to support Malaysians living with HIV in accessing life-saving treatment; as well as community based HIV & AIDS education, prevention, treatment, care and support programmes nationwide.
