Red Ribbon Short Film 2020

MALAYSIAN AIDS FOUNDATION-YAYASAN SIME DARBY

THE RED RIBBON SHORT FILM COMPETITION

A short film competition to raise awareness about HIV and AIDS among youth

DEADLINE SUBMISSION EXTEND: 28 SEPTEMBER 2021

The winner of Red Ribbon Short Film 2015

The Red Ribbon Short Film Competition, also known as The Red Ribbon Shorties, is back. Initiated in 2015, the film competition is given a new life with the help of the Yayasan Sime Darby Sponsorship. The competition aims to encourage Malaysian youth aged between 18 – 30 years old to gain interest in HIV/AIDS, do thorough research about the topic and present these issues in a short film format (less than 5 minutes). Entrants will be judged on both technical merit and accuracy of content. With the Red Ribbon Shorties, we wish to create an artistic platform that activates the interest of youngsters, attracts film enthusiasts and stakeholders to generate dialogues within the whole society about key issues related to the epidemic of HIV/AIDS.

The Red Ribbon Shorties also marks a major step in our AIDS awareness programme as we seek to promote more direct youth participation in creating the campaign content, most notably secondary and tertiary education students. By taking part in the short film contest, our participants will embark on a journey of discovery when they conduct their research on the various issues related to HIV/AIDS during their film-making process. The themes for this year revolve around sexual transmission, advances in HIV treatment and prevention and also stigma and discrimination experienced by people living with HIV (PLHIV).

The Malaysian AIDS Foundation aims to set a higher bar with the revival of the Red Ribbon Short Film Competition. To ensure the credibility of the competition, the selection process will be presided by a panel of distinguished personalities representing the entertainment industry, media, civil society and people living with HIV. Winners of the Red Ribbon Short Film Competition will be announced in the month of August.

15 MAY 2020 -
28 SEPTEMBER 2021

THEME

SEXUAL TRANSMISSION
•─────────•
HIV TREATMENT AND PREVENTION
•─────────•
STIGMA AND DISCRIMINATION

THE ORGANISER

MALAYSIA AIDS FOUNDATION

The Malaysian AIDS Foundation (MAF) was formed in 1993 to raise and administer funds to support the activities and programmes of the Malaysian AIDS Council (MAC) and its Partner Organisations. MAF funds prevention, treatment and care programmes conducted by MAC. MAF also distributes corporate donors’ funds to support projects that have been unable to secure government funding or projects located in parts of the country where resources are scarce. Learn more>>maf.org.my

THE SPONSOR

YAYASAN SIME DARBY

Yayasan Sime Darby, or Sime Darby Foundation, was established in 1982 and is the philanthropic arm of Sime Darby Plantation Berhad, Sime Darby Property Berhad and Sime Darby Berhad.

With a vision to lead and make a sustainable impact and difference in the lives of others, YSD’s objectives are supported by its five pillars: education; environment; community & health; sports; arts & culture. While led by independent members of a Governing Council and managed by a dedicated team, YSD works closely with the three Sime Darby companies in areas of mutual interest.

Since its inception, YSD has awarded scholarships worth RM289.9 million to 4,460 students both in Malaysia and abroad. Under its Community & Health pillar, YSD supports initiatives to promote the well-being of disadvantaged people irrespective of race, culture, religion, creed or gender — the YSD Sinar Harapan initiative commits RM1,000,000 annually, majority of which goes to the provision of school supplies for the underprivileged and a smaller amount for in-kind assistance during festive seasons.

THE THEME

SEXUAL
TRANSMISSION

Introduction

This theme seeks to encompass awareness on the sexual transmission of HIV and the various methods in preventing the spread of the virus.

Description
Malaysia’s HIV epidemic started with transmission via injected drug use, which was the main mode of transmission in the early 1990s. After the harm reduction programme, where clean needles were provided for drug users, the main mode of transmission shifted to unprotected sexual intercourse in Malaysia as transmission via injected drug use remarkably decreased. As of 2018, sexual transmission contributed to 94% of the HIV cases in Malaysia. Among that, 37% are from men with women sexual intercourse while 57% are from men with men sexual intercourse. Films submitted under this theme must address the importance of awareness towards sexual transmission of HIV and the importance of safe sex. The theme can also expand on the social acceptance by society towards sexual and reproductive health education and its importance in reducing HIV transmission through unprotected sexual intercourse.

Examples

HIV cases among youths.

High-risk groups such as MSM (men who have sex with men) and sex workers.

High-risk behaviour such as multiple sex partners and unprotected sex.

Condom use demonstration and safe sex promotion.

The need for sexual and reproductive health education.

Challenging taboos, myths and misconceptions related to sex and HIV transmission.

ADVANCEMENT IN HIV
TREATMENT AND PREVENTION

Introduction

Films submitted under this theme must encompass the breakthroughs of modern medicine in improving the lives of people living with HIV (PLHIV) and its role in preventing the spread of HIV.

Description
The advent of modern medicine has achieved what was thought to be impossible a decade ago. HIV treatment (antiretroviral therapy (ART)) has come a long way since it first commenced. ART has now been proven to be able to reduce the viral load of HIV in people living with HIV to a miniscule amount that it enables zero transmission of the virus from person-to-person via sexual transmission. This enables PLHIV to live normal lives and pose no threat to their intimate partners. This enables them to produce healthy HIV-free families. This concept is better known as treatment as prevention or undetectable equals to untransmittable. Another amazing breakthrough in HIV/AIDS prevention is the discovery of Pre-Exposure Prophylaxis (PrEP) and Post Exposure Prophylaxis (PEP). PrEP is used for HIV negative people who are at high risk of being infected with HIV to take precautionary steps in preventing the chance of an infection. PEP, on the other hand, is used as an emergency medication for those who are already exposed to the infection within 72 hours. Films submitted under this theme must address the new advancements in HIV medicine and the impact it brings to PLHIV and the people around them in improving their quality of life and reducing the stigma against PLHIV.

Examples

A PLHIV mother cannot transmit her virus to her unborn child when she achieves undetectable viral load once on effective treatment.

A PLHIV can marry their partner without worry of transmission of the virus if their partner is on PrEP.

A person who is involved in high-risk behaviour can take emergency PEP to prevent any possible HIV infection that takes place within 72 hours.

STIGMA AND
DISCRIMINATION

Introduction

This theme seeks to challenge HIV and AIDS-related stigma and discrimination and explore its negative impact on people living with HIV and other key populations most affected by the epidemic in terms of self and social acceptance, access to HIV prevention and treatment services, education and employment opportunities as well as many other aspects of everyday life.

Description
HIV and AIDS-related stigma and discrimination refer to negative perceptions and attitudes, misconceptions, prejudice and abuse directed at people living with HIV. Despite the remarkable progress made in advancing HIV science, stigma and discrimination, which is based on the fear surrounding the early AIDS pandemic in the 1980s, continue to persist to this day. The consequences of stigma and discrimination are invariably devastating. Some people are shunned by family, friends, community and society, while others face poor treatment in healthcare and education settings, violation of their human rights, and psychological damage. These push people living with HIV and key populations further underground, limiting their access to HIV prevention, testing, treatment and other life-saving health services. Films submitted under this theme must address the devastating impact of and showcase ways to challenge HIV and AIDS-related stigma and discrimination, examples of which are described below.

Examples

An employee living with HIV is terminated by his/her employer due to his/her HIV status.

A doctor refuses to treat, or reacts negatively to a patient who is HIV positive.

A university student, who has just recently been diagnosed with HIV, is fearful about being found out and discriminated against by his/her peers and lecturers.

Entries of Red Ribbon Short Film 2015

CATEGORY & PRIZES

SECONDARY
STUDENT

Form 1 to Form 5 secondary education students (13 - 17 years old)

1st Prize
RM 2,000 CASH
TROPHY
CERTIFICATE OF EXCELLENCE

2nd Prize
RM 1,000 CASH
CERTIFICATE OF EXCELLENCE

3rd Prize
RM 500 CASH
CERTIFICATE OF EXCELLENCE

UNIVERSITY STUDENT/PUBLIC

University, college students and public (18 to 30 years)

1st Prize
RM 3,000 CASH
TROPHY
CERTIFICATE OF EXCELLENCE

2nd Prize
RM 2,000 CASH
CERTIFICATE OF EXCELLENCE

3rd Prize
RM 1,000 CASH
CERTIFICATE OF EXCELLENCE

PEOPLE'S CHOICE AWARD

All video submissions from both categories

1st Prize
RM 3,000 CASH
TOKEN GIFT
CERTIFICATE OF EXCELLENCE

2nd Prize
RM 1,000 CASH
CERTIFICATE OF EXCELLENCE

3rd Prize
RM 500 CASH
CERTIFICATE OF EXCELLENCE

HOW TO ENTER

Fill up submission form online or email PDF form to rrsf@mac.org.my.

We accept submissions from 15 May 2020 – 28 September 2021 and there will be no entry fee!

1This year, we will accept submissions via social media platform which is YouTube Channel.

2Participants are required to have their own YouTube account to upload their short film to the platform and ensure their video is “unlisted” and share the link by emailing to us.

3Alternatively, you may generate the sharing link via WeTransfer.

4If you have any enquiry, please do not hesitate to contact us at rrsf@mac.org.my

5Films submitted via YouTube or sharing link via WeTransfer must be uploaded by 11:59PM on TUESDAY, 28 SEPTEMBER 2021.

6Online Submission Form - Please fill in the provided form by clicking HERE
RRSF Video Online Submission Form
Please go through and download materials on our HIV 101 to learn about HIV and the correct terminology (Eng)/(BM) to be used for your short film.

NOTE: Any insensitive remarks or phrases present in the film whether intentional or not will be potentially disqualifies your submission.
CONTACT DETAILS
Name As per I.C *
I.C Numbers *
000000-00-0000
Age *
School/University/Institute/Affiliation
Email *
Mobile *
Address
Address Line 1
Address Line 2
City
State / Province / Region
Postal Code
Country
SHORT FILM SPECIFICATION
Title of Film
Director
Producer
(If applicable)
Name & I.C No. of Group Members
Please fill in full Name (as per IC) & I.C Numbers (000000-00-0000) of group members. (to be use for participation certificate)
Category
Secondary education student
Tertiary education student/Public
Film Theme
Sexual Transmission
Advancement on HIV Treatment and Prevention
Stigma and Discrimination
Running Time
(min:sec)
Film Descriptions
SHORT FILM SUBMISSION
I've uploaded the file to
YouTube
WeTransfer
Url
Video link.
Certification
READ AND AGREE THE FOLLOWING CERTIFICATION

I/We have read all Red Ribbon Short Film Competition rules and guidelines.

I/We understand and have complied with all these rules. I/We warrant the submission of my/our original work and there are no disputes regarding the ownership of my/our submission.

I/We also warrant the submitted material does not defame or invade the rights of any person living or dead and I/we fully indemnify against any claim made for such violations of law. To the best of my/our knowledge, all of the statements herein are true and correct.

I/We agree to hold the MAF-YSD Red Ribbon Short Film Competition harmless from and defend them against all claims, demands, losses, damages, judgments, liabilities, and expenses (including attorney’s fees) arising out of or in connection with any and all the claims of third parties, whether or not groundless, based on any film submitted to the MAF-YSD Red Ribbon Short Film Competition.

I/We declare that I/we hold all necessary releases for all images, personnel, music, script and any other previously copyrighted material.

I/We understand that all submitted materials are authorized by the filmmaker and/or producer for use in publicity purposes for the MAF-YSD Red Ribbon Short Film Competition, and has the right to use any or all of these materials for any use (publicity, promotion, advocacy and graphics). Modification or waiver of any of the provisions of this agreement must be in writing and signed by myself/us and a representative of MAF-YSD Red Ribbon Short Film Competition.
Date
Agreement *
I agree to the conditions above.
Comment

7or Download the PDF form, fill up, scan and email to: rrsf@mac.org.my
Download

Submission for the Red Ribbon Youth Short Film Competition can be made under one of the following themes:

Sexual Transmission

Advancement in HIV Treatment and Prevention (PrEP / PEP / U=U)

Stigma and Discrimination

Language shapes beliefs and may influence behaviours. Considered use of correct and sensitive terms has the power to eradicate stigma often associated with HIV and AIDS, as well as people living with or are affected by HIV.
English BM

The competition is open to all Malaysian citizens and/or permanent residents, aged between 12 – 30 years, in the following categories:

Secondary Education Students (13 – 17 years old)

Tertiary Education Students / Public (18 – 30 years old)

The competition is open to all Malaysian citizens and/or permanent residents, aged between 18 – 30 years, with no entry fee charged. Participants are required to download and read the HIV 101 KIT that has been prepared on the official website before participating in the competition.

Films should be no longer than 5 minutes, including titles and credits.

Films must be original pieces of work and contain no copyright material without permission.

Films should be submitted in high-definition MP4 format through the official website of the competition and our official YouTube Channel Malaysian AIDS Foundation.

All forms/genre of work are accepted, including animation, documentary, drama or musical, etc.

English is the preferred medium. Submission in any other languages must be accompanied with English subtitles.

The primary contact completing the submission process must be authorised to submit the film(s) and must have obtained permission for the inclusion of copyrighted materials within the film, when necessary.

The film must not contain the following:
– Sensitive topics regarding race/religion/politics and etc.
– Any other topics that may contain elements which are sensitive in nature.
Commercial or advertisement (product placement) is not allowed.

NOTE: Due to the current COVID-19 outbreak, participants are encouraged to use their creativity to work with the limitations of staying indoors during the Movement Control Order and practising social distancing. We do not encourage participants to work with their film in high-risk situations and conditions e.g. crowded places, meeting with more than 20 people in one place.

By entering the Competition, the entrants agree to provide the organiser with the right to use the competition materials to showcase any and all works produced by the entrants under the competition for the organiser’s promotional, education and fundraising purposes. The entrants further agree that the organiser reserves the right to use their name in connection with such uses, but shall have no obligation to do so.

The Organiser, its group of companies and its employees hereby disclaim any and all liabilities that may arise in connection with the Competition Entries. Further, the Organiser and its employees shall not be held responsible for any Competition Entries that are lost or damaged in transit. Competition Entries are automatically rejected if they are incomplete, unreadable, damaged, or otherwise not in compliance with the Competition Rules and Regulations. The Organiser reserves the right to cancel, terminate, modify, suspend or extend the Competition at any point of time.

The distinguished panel of jury will comprise:

Yayasan Sime Darby

Malaysian AIDS Foundation Board of Trustees

Representative of People Living with HIV community

Red Ribbon Celebrity Supporter

Representative of FINAS

Ministry of Health

1. Content: 70%

Relevance to the theme

Originality/creative interpretation of the theme

2. Technicality: 30%

Videography

Screenplay

Sound editing

Art direction

Winner of the People’s Choice Award will be determined based on entries with most ‘likes’ or ‘views’ on the competition’s official Facebook or YouTube page.

CONTACT

DR SHAZARD
shazard.amani@mac.org.my

15 MAY 2020 -
28 SEPTEMBER 2021

CATEGORIES