MALAYSIAN AIDS FOUNDATION
Red Ribbon Gala 2024
IN CELEBRATION OF SUNWAY’S 50ᵀᴴ ANNIVERSARY
30 NOVEMBER 2024
SUNWAY RESORT HOTEL, SUNWAY CITY KUALA LUMPUR
Welcome to Red Ribbon Gala 2024 Website
Chairman of Malaysian AIDS Foundation
Red Ribbon Gala
Returns
To ensure the continuity of our life-saving efforts, MAF is putting together a major fundraiser called the 2024 Malaysian AIDS Foundation Red Ribbon Gala on 30th November 2024 at Sunway Resort Hotel in Sunway City Kuala Lumpur.
As one of the most successful and celebrated charitable events in Malaysia, the Red Ribbon Gala has raised almost RM 10 million in the past six years, directly contributing to critical HIV treatment programmes for underserved People Living with HIV (PLHIV).
Our call for support is being made to our partners, loyal supporters and corporate citizens who wish to demonstrate their concern and compassion to the plight of the local HIV community and be part of the solution to end the AIDS epidemic.
30
SATURDAY
November 2024
SUNWAY RESORT HOTEL,
SUNWAY CITY KUALA LUMPUR
Tradition Of Glamour & Exclusivity
The Red Ribbon Gala has been a permanent fixture in the Malaysian AIDS Foundation’s fundraising calendar for more than 20 years and enjoys the support of top corporate donors in Malaysia.
Behind the philanthropic façade, the Red Ribbon Gala is also known for its glamour and exclusivity. The inaugural Red Ribbon Gala in 1996 featured the first-ever Donna Karan trunk fashion show in South East Asia.
This was followed by a string of world-class presentations such as the Chanel Fall/Winter Collection in 2000, performance by the internationally-renowned Vienna Choir Boys in 2002, runway show by Malaysian-born international designer Bernard Chandran in 2006, the Elie Saab Autumn/Winter 2008-2009 Haute Couture Collection in 2008, and live performance by British superstar Leona Lewis in 2012.
The event continues to maintain its high standard of presentation where in 2019 and 2022, the Gala was headlined by Indonesian powerhouse Krisdayanti. Most recently, the Gala concluded with charismatic performances and soulful renditions of emotional ballads by award-winning Best Male Artiste Anuar Zain.
Performer at Red Ribbon Gala 2022
Presentation Of
The Tun Dr Siti Hasmah Award 2024
During the Gala evening, MAF will present the Tun Dr Siti Hasmah Award to the unsung HIV community heroes who have demonstrated tremendous leadership and resilience in carrying out their work to support the HIV/AIDS community.
The Tun Dr Siti Hasmah Award recognises important contributions by organisations and individuals alike in ending the AIDS epidemic as a public health issue in Malaysia.
Beginning in 1996, this highly coveted award is one of the highlights of the Red Ribbon Gala. It is a symbol of appreciation to organisations and individuals who are tireless in their dedication towards key populations most affected by HIV/AIDS.
MAF highly values these achievements and this award allows MAF to recognise the excellence shown by the award’s recipient. We hope that by putting a spotlight on the outstanding recipient, other individuals and organisations will be inspired to align themselves with the HIV/ AIDS cause and to work together in strengthening existing partnerships and creating new ones.
Chief Judge of the Tun Dr Siti Hasmah Award 2024
Malaysian AIDS Foundation & Sunway Group
The Malaysian AIDS Foundation are honored to have Sunway Group as Main Partner of the Red Ribbon Gala 2024, in conjunction of Sunway’s 50th Anniversary, in pursuit of Ending AIDS through the Medicine Assistance Scheme towards sustaining the well-being of underprivileged People Living with HIV.
SUNWAY CELEBRATES
50 GLORIOUS YEARS
The Malaysian AIDS Foundation are honored to have Sunway Group as Main Partner of the Red Ribbon Gala 2024, in conjunction of Sunway’s 50th Anniversary, in pursuit of Ending AIDS through the Medicine Assistance Scheme towards sustaining the well-being of underprivileged People Living with HIV.
Founded in 1974, Sunway Group emerged with a commitment to sustainable development, evident in the transformation of Sunway City Kuala Lumpur from a tin mining wasteland into a smart and sustainable township. Today, as a leading Southeast Asian conglomerate, Sunway operates across real estate, construction, education, healthcare, retail and hospitality.
The Group actively supports the United Nations Sustainable Development Goals, aligning them with Environmental, Social and Governance (ESG) targets as part of its corporate strategy and social responsibility. This dedication aims to ensure long-term success, contribute to nation-building, and achieve net zero carbon emissions by 2050.
Dr. Jeffrey Cheah KBE AO,
Founder & Chairman of Sunway Group
Joint Collaboration between
Malaysian AIDS Foundation
& Sunway Group
Patron of MAF Borneo
SUNWAY-HOPE BORNEO PROJECT
HOPE is a Sunway programme which stands for Health Outreach Programme for Everyone, which officially known as the MAF-Sunway HOPE Borneo Project.
HOPE is a Sunway programme which stands for Health Outreach Programme for Everyone, which officially known as the MAF-Sunway HOPE Borneo Project.
This Sunway-MAF partnership began in December 2021, with Sunway coming on board as MAF’s official sustainability partner.
The project provides cash incentives to low-income patients with HIV and other chronic diseases to help cover travel and logistics expenses for hospitals appointments.
SUNWAY FOR GOOD PROJECT
Sunway partners with the Malaysian AIDS Foundation (MAF) for its signature #SunwayforGood initiative, where close to 20,000 beneficiaries in the B40 segment will receive essential aid in the form of rice, groceries, and packed meals.
Since its inception, #SunwayforGood has positively impacted over half a million beneficiaries and continues to aspire to enrich the lives of millions more across the country, guided by its core values and steadfast commitment to purpose.
SARAWAK & SABAH HEALTH ACCESS PROGRAMME (SHAPE)
Sarawak & Sabah Health Access Programme (SHAPE) awards cash incentive to low-income patients diagnosed with HIV and other forms of chronic diseases to help cover the high cost of travelling and other logistics expenses related to their hospital appointment in town.
The programme builds critical linkages between rural low-income patients with the cutting-edge health services there are already available in major government healthcare facilities, but often out of reach due to structural issues such as poverty, challenging public infrastructure and even poor treatment literacy.
Sunway Resort Hotel
As The Star Attraction
The Malaysian AIDS Foundation is privileged to have the legendary Sunway Resort Hotel Sunway City Kuala Lumpur as a NEW HOME for the Red Ribbon Gala to serve as the event venue this year.
It is located in the heart of Sunway City Kuala Lumpur and is Asia’s leading fully integrated premier hospitality and entertainment destination. The extraordinary physical transformation of Sunway Resort as well as its unparalleled devotion towards achieving sustainability excellence will be highlighted in all external communication and collateral related to the Gala.
Some of the very best features of the new Sunway Resort will be turned into an integral component of the Gala experience, most notably, the special culinary presentation by the talented culinary team of Sunway Resort Hotel.
This year is very meaningful and significants for us as we will celebrate Sunway’s 50th Anniversary together!
“Highlight”of the event Performance
MAF is thrilled to present to you an evening that transcends boundaries and ignites the senses – the Gala Performance Highlights. The Red Ribbon Gala promises a curated selection of captivating performances that span the spectrum of human emotion and imagination.
The showtime segment for this edition will feature performances by 5 Celebs 5 Decades Show from the 80’s, 90’s, 20’s, 2010 and 2020 era and will be accompanied by the arrangement of musical maestro Aubrey Suwito.
Our commitment to bringing you the finest artistic experience together with a memorable performance that will leave you breathless and inspired.
So, without further ado, we invite you to immerse yourself in the enchanting world of the Gala performance. We celebrate the transformative power of the arts and the indelible mark they leave on the tapestry of our lives.
Media Opportunities
We anticipate widespread interest from the media agencies and greater buzz on social media. Using our previous Gala as a benchmark, the PR value for the Red Ribbon Gala is expected to hit RM2-3 million.
Previous Media Partners
Our Media & Communications team will work closely and engage with Top Sponsors to ensure brand and CSR publicity needs are matched with exclusive interviews, promotional spots at the Gala, and more!
PR Value Previous Gala
Sponsorship Tier
MAF aims to raise RM 2.5 – RM3 million from the 2024 MAF Red Ribbon Gala, through sponsorship, table sales and corporate donations.
This is the highest-level sponsor for the 2024 Red Ribbon Gala.
Exclusivity is guaranteed, as only one slot is offered.
TABLE SALES
You may also support us by purchasing one or more table(s) for 10
at the Gala from the following sponsorship levels:
Challenges Of
Accessing
ARV In Malaysia
FINANCIAL CONSTRAINT
Certain types of ARV can be expensive and not everyone living with HIV can afford to pay for it. Our MOH has implemented ARV programmes, but in some cases, coverage is limited to first-line and in some cases, not everyone is eligible to receive it.
OUR SOLUTION
The Medicine Assistance Scheme by MAF provides subsidy for 2nd-line ARV to underprivileged Malaysians. The Scheme currently supports more than 500 People Living with HIV.
LACK OF HEALTHCARE FACILITIES
In places like Sabah and Sarawak, healthcare facilities with HIV treatment are not immediately accessible or are remotely located. This can make it difficult for people to access ARV, especially those who live in rural or remote areas.
OUR SOLUTION
Our Sabah & Sarawak Health Access Programme (SHAPE) provides hospital travel subsidies for HIV patients from the rural interiors as well as the urban poor in both States. The subsidies contribute positively towards compliance and treatment retention for our clients.
STIGMA AND DISCRIMINATION
HIV/AIDS stigma is still commonplace which makes it difficult for people to seek treatment. Discrimination can also make it difficult for people to access healthcare services, including ARV.
OUR SOLUTION
We continue to build constructive engagement with healthcare workers through training and sensitisation programme. In addition, MAF has also embarked on specialised HIV training with general practitioners from private practices to open up alternative points of care for PLHIV outside the government primary care service providers.
Treatment & Sustainability
HIV treatment and the sustainability of the AIDS response are interdependent and both are critical components of our effort to end the HIV epidemic.
Effective HIV treatment ensures that individuals living with the virus can lead healthy, productive lives, thereby reducing the transmission rates and preventing new infections.
Sustainable Development Goals
& the AIDS epidemic
A core principle of the 17 Sustainable Development Goals (SDGs) and of the AIDS response is that no one should be left behind.
The AIDS epidemic cannot be ended without the needs of people living with and affected by HIV and the determinants of health and vulnerability being addressed.
People living with HIV often live in fragile communities and are frequently discriminated against, marginalised and affected by inequality and instability – their concerns, therefore, must be at the forefront of sustainable development efforts.
The AIDS response has advanced the right to health, gender equality, human rights, employment and social protection. It has addressed entrenched social norms, social exclusion and legal barriers that undermine health and development outcomes and its investment approach is increasingly being adopted to accelerate gains across global health and development.
Our Sustainability objectives
MAF Programs Aligned with Sustainable Development Goals (SDG)
A Mission To End AIDS
Over 40 years of advances in HIV science, evidence shows that antiretroviral treatment is the most effective tool in not only treating but also preventing the spread of the virus.
Some facts to ponder
How antiretroviral treatment acts on HIV
Antiretroviral therapy (ARV)
is a treatment for HIV that uses drugs to reduce the amount of virus in the body.
ARV medicines
work by blocking different stages of the virus life cycle, which helps to slow or stop the progression of HIV infection to AIDS. This treatment also significantly reduces the risk of transmitting HIV to others.
The FAST TRACK to Ending AIDS by 2030
Effective rollout of antiretroviral treatment will take us to our goal of ending AIDS by 2030
About Malaysian AIDS Foundation
The Malaysian AIDS Foundation (MAF) was formed in 1993 and fully incorporated in 2003 under the Trustees Incorporation Act (1952) to carry out the following objectives and since then, MAF has continued to move forward with its various HIV/AIDS treatment, care, and support programmes in Malaysia.
Chairman of Malaysian AIDS Foundation
Our Objectives
Prevent the spread of HIV in Malaysia
Render support to People Living with HIV in Malaysia
Protect the human rights of people in Malaysia who may suffer discrimination due to their HIV status
Provide education on matters pertaining to HIV/AIDS to the family and friends of people living with HIV/AIDS, the general public and the authorities at the national and local level in Malaysia
Provide financial assistance or such other forms of support to bodies, organisations and institutions, including the Malaysian AIDS Council, in carrying out the activities and services described above
Support Us
Every Single Donation Will Put Us Firmly on The Path to Sustainability
If the option to become a partner for the Malaysian AIDS Foundation Red Ribbon Gala 2024 is untenable at this moment, MAF also accepts donation of any amount from your esteemed organisation.
Account Information
Your donation can be made by crossed cheque, made payable to Malaysian AIDS Foundation. You may also directly transfer your donation to our account:
Bank : Maybank Berhad
Bank account name : Malaysian AIDS Foundation
Account number : 5141-0542-1257
Branch : Kompleks Dayabumi Kuala Lumpur
SWIFT Code : MBB-MBBEMYKL
Contact
For further information about the Malaysian AIDS Foundation Red Ribbon Gala 2023, kindly contact:
Jasmin Jalil
Executive Director
T 03-4047 4311 | 012-3200 686
E jasmin@maf.org.my
Mohd Razif Bin Zainuddin
Head of Operations
T 03-4047 4288 | 011 39768083
E razif@maf.org.my